My Style Personal

How I Manage My Blog With a Full-Time Job

Washington DC Rainbow Heart Graffiti Wall - Union Market | MILLENNIELLE Fashion Blog

 

Some weeks ago, I was at an event with a couple other Atlanta-based bloggers, and someone told me something that has since been on my mind, “We never see you around at these things!” she said, “But you’re out there, doing your own thing, and it’s really awesome.

It was definitely a compliment; one that I was flattered to receive, but right after the overwhelming feelings of pride in my work started to subside, along came a HUGE pang of guilt. It’s true — these days I’ve started taking a more strategic approach to the events that I choose to spend my time driving out to, I wish I had a stronger personal network in and around the Atlanta creative world, and I definitely have a ton of overdue brunch and coffee dates I’ve had to put off for weeks… possibly even months? No bueno. I mean on one hand, I’m certainly not in the business of caring about other people’s perceptions of me, but on the other hand I’m very aware of the fact that being so absent from everything and everyone can have me missing out on great networking opportunities, and it can also make me seem a lot more stand-offish than I really am.

One of the most common questions that I get from you guys is how I manage to make blogging look so easy, especially while keeping a (very busy) full-time job #FirstWorldMillennialProblems  My 9-to-5 is the main reason that I’m unable to be out and about as often as I wish I could be, and with my weekdays spent at work, that leaves my nights and weekends for blogging and content creation… and little to no free time in-between for fun times. Time management has been an ongoing challenge for me to keep up with my double life, but in my 4 years of blogging, I’ve definitely learned A LOT. Here are some tips I’ve learned to keep it all together and kick ass… both on- and off-line!


All Saints blazer | Madewell jeans | Free People tee (also worn here) | Acne Studios heels | Brixton hat


 
Ray Ban Rose Gold Round Sunglasses | MILLENNIELLE Fashion Blog

 

 

Ray Ban Mirrored Pink / Rose Gold Sunglasses | MILLENNIELLE Fashion Blog

All Saints Aleida Blazer + Madewell White jeans + Free People vintatge t-shirt | MILLENNIELLE Fashion Blog

Keep An Editorial Calendar

This year, I’ve had some months where I created and stuck to an editorial calendar with scheduled shoots and post dates… and then there were some months where I accidentally let things slide with no planning at all. I definitely noticed that when I didn’t have a plan to stick to, days slipped by so fast… and then all of the sudden, it was the end of the month, and I had only published like 2 blog posts in 4 weeks — whoops! I cannot recommend a content calendar enough, because it not only keeps me in line with what needs to be done, but it helps me make sure that there is purpose behind every moment that I’m working on content in the first place. HERE is the Google Sheets calendar template that I use!

Quality Over Quantity

I’m not the kind of blogger who posts 5 Instagrams a day, or 7 blog posts a week… even though I wish I had the time to! So because I publish content less frequently, I have to place a lot of importance on making sure that when I DO post, I’m creating the very best content that I can. For me, that means investing in great equipment, working with talented people who rock at what they do, and setting time aside to research, plan and style each shoot to create stories that truly reflect my personal brand. Because posting 2 amazing Instagram shots a week is WAY better than 10 crappy ones, right?

How To Balance Your Blog with a Full-Time Job | Union Market Heart Graffiti Wall, Washington DC | MILLENNIELLE Fashion Blog

Set Monthly Goals

Setting goals for yourself is a great way to make sure that beyond staying consistent, you’re also looking for new ways to challenge yourself and push things forward beyond your current status quo. Some examples of goals that I’ve set for myself on a include: pitching at least ONE of my favorite brands for a collaboration project every month, posting to Instagram Stories and/or Snapchat at least once a day (I’m failing miserably at this, by the way ), updating my Media Kit and other marketing templates, and so much more. I think setting, and keeping to, goals is a great way to be able to summarize your growth and progress over a period of time… because there’s no better feeling of accomplishment than being able to check to-do items off your list!

Ask for Help

Take a hint from your boss at your full-time job: it’s NEVER a bad idea to ask for or hire help when you need it! For the longest time, I thought that I could do everything myself… of course, it turns out that I can’t. I’m not great with numbers, so I started working with an accountant to manage my bookkeeping and taxes. I love web design but I’m definitely not a pro at it, so I started working with my friends at chloédigital to manage my website development and maintenance. Social media is fun, but as it started to become more of a “job” for me, I knew I needed someone to help me with it in a professional way, so I started working with social media consultant. And the list goes on…

By bringing on people who can concentrate on their area of expertise, I’ve been able to spend more time on the areas of my business that REALLY need my attention, and I feel like it’s made a really big difference in where Millennielle is today compared to where it was this time last year!

Heart Graffiti Wall - Union Market, Washington DC | MILLENNIELLE Fashion Blog

 

So there we have it! Those are my top 4 tips to managing my blog alongside a full-time, professional job. What do you guys think? If you have any questions about anything in particular, leave a comment below or hop over to my Q&A page and I’ll definitely get to answering your questions as they roll in!

A lot of people have asked me when I plan to give up my double-life and make the decision between full-time blogging or concentrating on my professional career. Honestly, I think that life is too short to limit myself to either right now, and I’m going to continue enjoying both for as long as I humanly can  Why limit myself to one or the other, when I can (at least for now) comfortably do both?

 

All Saints blazer | Madewell jeans | Free People tee (also worn here) | Acne Studios heels | Brixton hat

shot by: Anne Kim @ Laura Metzler Photography


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  • Antoya Crissmon

    Love this post. I just launched a fashion faith based blog and I’m already overwhelmed. These tips are extremely helpful. Thank you!!!!

    • Thanks for reading Antoya! If you have questions about anything in particular or need some tips on where to start, let me know!

  • you go girl!!

    Jade | Fashion & Personal Style Blogger
    http://aestheticmind.co

  • Kritsida

    Love your advice! I also work a full-time job while managing my blog and it can be a bit stressful! Definitely going to try out the editorial calendar!
    x. kritsida
    http://aperfectcanvas.net/

    • So glad it was helpful, Kritsida! and yes, the Editorial Calendar has really changed how I work :) I put everything in there: scheduled photoshoots, blog post publishing dates, upcoming holidays/sales… and even due dates, when I’m working with a brand or PR agency!

  • Really great thoughts and perspective. Greetings and best wishes with everything!

    http://www.blogoratti.blogspot.com

  • Great outfit
    The Pink Pineapple

    New post:https://thepinkpineappleblog.blogspot.com

  • Meka

    great advice! I just started my blog and along with working a full-time its extremely difficult to keep my posting deadlines. I think your tips will really help me. Thanks! I would love any advice you have on growing your audience.

    • hi meka! thanks for your question :) i don’t think there’s a one-size-fits-all formula to growing your audience, but here are some tips:

      1. create content consistently: you’re not gonna get consistent readers if you only have 5 posts up… keep building, and they will come! double points if your content is helpful – offer something of value to your readers (e.g. advice, resources, a community etc.)

      2. find your niche: look for gaps in the market, and try to fill them while staying true to yourself… that’s how you’ll stand out! you won’t stand out by copy what other bigger bloggers do, they already have a huge audience of people reading their stuff. what’s the unique reason that readers should come to you?

      3. visuals are everything: most bloggers these days have the majority of their audience on instagram – meaning that it’s ALL about the photos and pictures! so take your time to plan out your photography and try to put together a consistent look.

      4. network: tag your favorite brands in your pictures, it’ll up your chances of being reposted for more exposure. there are lots of instagram accounts that just repost content, so find a couple that fit in with your niche, and share your photos with them for a repost too!

      hope this helps as a start! x

  • Ashley Berleen Gruendl

    this is amazing! i work full time and literally just started a blog, and i’ve already been getting nervous about the balance! thank you so much for the post! can’t wait to read more!

  • Bildo Bloger

    Gaahh, great advice! I’m super new to blogging and basically do the same thing (I mean blog at night, not look super awesome err day)…. I think I need to start doing a bit of forward planning so I can keep on track. I do the same where I’m onto it most weeks but some weeks tend to fly by without much being done…
    Great post, thanks!

    ~Find me at the blogofbildo.com~

  • The Style Concession

    Thanks for sharing Coco!
    It really does get overwhelming at times, especially when your fellow bloggers post everyday of the wewk. You wonder where they find the time. I enjoyed reading this. Quality over quantity. That will be my goal. Thank you so much. Please what social media consultants do you recommend to manage IG.?
    http://www.thestyleconcession.com
    Ig:styleby_tsc

    • the social media expert i was working with helped me with my Pinterest… not Instagram (sorry!) but check out the comment that i left for Meka below on some tips to grow your audience! x

  • Great tips! I have a busy full-time job as well and wish I had more time to dedicate to my blog. Keeping perspective goes a long way in managing multiple projects and events. Glad to hear someone speak so candidly about their experience!

    xx

    http://www.fizzandfade.com

  • this is a great post! Thank you!!

    alexamjohnson.com

  • Ruth Vania Christine

    Thank you for the great tips! I’ve been wanting to have more time for blogging besides so much projects and works!

    http://www.ruthvcp.com

  • Good on you for a full time a job and a great blog! Loved reading this and I find that an editorial calendar is super helpful! :) Will take on what you’ve said!!!

    x Helen http://www.lumieredhelen.com

  • I have a part time summer job in between school years and still can barely manage so THANK YOU for the advice! xx

    icryclouds.com

  • Mademoiselle Coconath

    Great photos! Love your style!
    xx
    Mademoiselle Coconath
    http://mllecoconath.com

  • Chloe

    Thank you for sharing this post, all of these tips are really handy :) I agree with the editorial calendar, I do try to plan ahead with my blog but not into so much detail so, I really think making an editorial calendar will really help me out! Quality over quantity is also something that is really important, it’s better to write less but write better instead of having a post out every day with low content! I will be using all of these tips :)

    Have a great week :)

    Chloe @ https://girllgonerogue.blogspot.co.uk/

  • This was wonderful! I also blog while holding down a full time job so I completely relate with you!

    I hope you have a great Monday,
    Michael
    https://www.mileinmyglasses.co.uk

  • this post is just so helpful i need to get more organized!
    http://www.thestyletune.com

  • Zed

    I post on weekly on Thursdays so I try to draft a few posts on the weekend. But you’re so right, time just seems to fly by and before I know it, it’s Thursday again and I need to have a post ready. It’s amazing how you find the time to do it all and also do it well!

  • A.

    This was a really helpful post! I too am struggling with trying to get my blog off the ground while managing a 9-5 job. An editorial calendar will be my next project.

    blackgirlwhitewine.com